MARKETING COMMUNICATIONS SERVICES
All successful businesses need props to reach their objectives, your marketing collaterals should be of the best quality and emphasise your brilliance to your target audiences. PR CLUB offers a holistic range of services to assist your business to be the best it can be. Below you will find a menu of services offered, we, also (naturally) love to create great PR events, show off and generate a buzz.
PR CLUB's objective is to drive interesting story placements and eventually gain rich publicity value therefore enhancing your brand reach. Building and maintaining close and personal relationships with the media is also one of the most important elements of a PR person's job. We may seem that we are forever 'doing lunch' or going to the latest hip launch of something or other, but truly it's these relationships that take nurturing that help us place your story.
We do not only rely on traditional media release dissemination – online offers a massive reach and we can deliver your message using both mediums. There are also other types of angles and stories which we can use to keep your brand under the spotlight. You must also do your part – media want interesting stories and angles for their readers to enjoy and be inspired by. Press relations are a two way thing – we can only gain coverage in a leading magazine if we can offer interesting and newsworthy content.
COPYWRITING & COLLATERAL PRODUCTION
Our writing and editorial services are one of our main strengths. We can offer copywriting services for the following collaterals:
copy bank creation
We can also offer to those clients who do not already have them, the creation of a set of corporate brand guidelines, which includes a summary of your brand voice, words that should and should not be used in your communications and a comprehensive guide to assist your associates and external service providers in creating the right branded materials for you in the future.
MEDIA PLANNING & BUYING
So, you have worked hard on creating great looking ads and they communicate well, but have you really considered where you will place them and at what time would be strategically best for you? Media planning buying and is all about placing your campaign in the right spot and the optimum time for the best available price.
We will work to identify what your target audience is responsive to and therefore where best to place your ads. Whether web or print, TV or radio you're missing out on opportunities if you don't get in front of your audience when they are most warm to your message. We handle many advertising accounts with large publishers ensuring that the client benefits from the most competitive pricing.
OPINION EDITORIAL GENERATION
Yes that's right, readers do want to know your opinion and what drives your decisions. After all, whether you are fresh on the scene or you are established your past decisions and innovative foresight makes you and your company a success. Opinion editorials help to bolster your brand by demonstrating your skills. Opinion editorials are esteemed articles and media openly welcome them as it helps to fill spaces in newspapers and online. Ideally they should be written by your key spokespeople within your company who offer expertise and an authoritative knowledge.
PR CLUB will work with your company's Opinion Leaders in creating these articles.